65 million years in the making…
A brand-new Jurassic Park 30th Anniversary #NHMxJURASSIC store has opened at the Natural History Museum in London!
This ground-shaking collaboration between the NHM and Universal has transformed the Cranbourne Boutique gift shop into a slice of pure ‘93 nostalgia, with brand new graphics and deco marking the occasion of the original film’s 30th birthday.
You’ll enter through the classic Jurassic Park gates (complete with flickering flames), before being greeted by a life-size model of Velociraptor Blue. They’ve spent a lot of time to get the details right, including fact files about the Nublar species on lower display cages, JP-branded crates, and a number of new graphics for #JURASSICPARK30, including a floor-to-ceiling painted-style rendition of the Brachiosaurus scene from the movie.
The shelves are stocked with Jurassic merch, including Lego sets, Mattel dinosaur figures (including the new 2023 Dino Tracker range), Toymaster Captivz eggs, Noble Collection dioramas, Fannatik merchandise, plushies, t-shirts, pin badges, keyrings, books, prints, and even more official Jurassic merch.
Perhaps most excitingly are the range of exclusive Natural History Museum x Jurassic Park merchandise: branded the “Dinosaur Observation Committee”. The collection currently boasts a keychain, enamel pin, iron-on patch and lanyard to collect- all featuring the iconic classic red Tyrannosaurus Rex logo. To our knowledge these pieces will only be available in this store - meaning fans should visit it whilst it is open to grab a super limited-edition piece of Jurassic memorabilia.
It is confirmed that the store will evolve throughout Jurassic Park’s 30th Birthday - with new product lines added frequently to keep the store fresh. If you’re a Jurassic fan in the UK then you do not want to miss this one!
The pop-up store will remain open until September, and entry is included in the free general admission ticket. If you’re in the UK you won’t want to miss this!
Massive thanks to the team at Universal Pictures UK for inviting us to the opening - it was an event 65 Million Years in the making!
Written by:
Conor O’K