A fun way to promote healthy eating and Jurassic World: Camp Cretaceous is on the way from Fresh Del Monte and Dreamworks Animation! Throughout September and October, Jurassic fans will have the chance to buy products from Fresh Del Monte which will include QR codes that reveal a fun new game - Dinosaur Challenge! This team-up sounds like a lot of fun and we’re very interested to see what is involved in the Augmented Reality content. Here’s a few details on the campaign:
“Players scan and play using different product QR codes on produce tags to unlock special skills and boosters to help escape the game’s island. Users can also unlock augmented reality (AR) content and social media filters for a limited time by obtaining badges and medals through the game. Participating Fresh Del Monte produce items include:
Del Monte Gold® Pineapple
Honeyglow® Pineapple
Del Monte® Bananas
Various Del Monte® Fresh Cut containers”
Be sure to hit the stores to track down the latest products to play along, but that’s not all they have in store for Jurassic fans! Once the challenge goes live, you’ll have the chance to enter to win a trip to Universal Orlando Resort! “Winners will win a four-day, three-night trip with hotel, theme park tickets for winner plus three guests, and ground transportation between airport and hotel.” Wow! Be sure to enter the contest once it goes live at www.DinosaurChallenge.com.
Be sure to scan the QR code and also check out the full press release below for more information!
“Prehistoric Produce: Fresh Del Monte and “Jurassic World: Camp Cretaceous” Products to Hit Supermarket Shelves This Fall
Produce brand works with DreamWorks Animation and Universal to offer promotions, launch AR game, and giveaway trip to Universal Orlando Resort.
Coral Gables, FL (September 1, 2021) – Today, Fresh Del Monte announced its collaboration with “Jurassic World: Camp Cretaceous,” a Netflix series created by Universal Pictures, DreamWorks Animation, and Amblin Entertainment. This new partnership allows the produce giant and studio to join forces in promoting the series which is now streaming on Netflix. The collaboration allows Fresh Del Monte to add an adventurous twist to the packaging of its nutritious produce lineup, which will introduce consumers of all generations to “Jurassic World” and fresh produce in a creative way.
Throughout September and October of this year, consumers can purchase select Fresh Del Monte produce items to access an all-new Dinosaur Challenge game. Players scan and play using different product QR codes on produce tags to unlock special skills and boosters to help escape the game’s island. Users can also unlock augmented reality (AR) content and social media filters for a limited time by obtaining badges and medals through the game. Participating Fresh Del Monte produce items include:
Del Monte Gold® Pineapple
Honeyglow® Pineapple
Del Monte® Bananas
Various Del Monte® Fresh Cut containers
“At Fresh Del Monte, we seek strategic brand partnerships to help encourage kids to eat more fruits and vegetables,” said Pablo Rivero, Vice President Marketing North America, Fresh Del Monte. “Therefore, we could not be more excited to partner with the Jurassic World franchise to bring these fun products and adventures to families in the United States and Canada. We look forward to getting more fruits and vegetables in kids’ hands and hope this is the first of many future partnerships with DreamWorks and Universal.”
To further sweeten the deal, consumers in the United States and Canada* can enter for a chance to win a trip to experience Universal Orlando Resort’s three amazing theme parks in Orlando, Florida. Winners will win a four-day, three-night trip with hotel, theme park tickets for winner plus three guests, and ground transportation between airport and hotel. Full terms and conditions can be found by visiting www.DinosaurChallenge.com.
For more information on the Del Monte Fresh Produce brand, including products, recipes and promotions, please visit DelMonteFresh.com, or keep up with the brand on Instagram or YouTube @delmontefresh.
*Excludes Quebec
**No purchase required
ABOUT FRESH DEL MONTE
Fresh Del Monte Produce Inc. is one of the world’s leading vertically integrated producers, marketers and distributors of high-quality fresh and fresh-cut fruit and vegetables, as well as a leading producer and distributor of prepared food in Europe, Africa, and the Middle East. Fresh Del Monte markets its products worldwide under the DEL MONTE® brand (under license from Del Monte Foods, Inc.), a symbol of product innovation, quality, freshness, and reliability for over 135 years. The Company also markets its products under the MANN™ brand and other related trademarks. Fresh Del Monte Produce Inc. is not affiliated with certain other Del Monte companies around the world, including Del Monte Foods, Inc., the U.S. subsidiary of Del Monte Pacific Limited, Del Monte Canada, or Del Monte Asia Pte. Ltd. Fresh Del Monte is the first global marketer of fruits and vegetables to commit to the “Science Based Targets” initiative. Fresh Del Monte Produce is traded on the NYSE under the symbol FDP. ”
Written by:
Brad Jost